Welcome to The Third InCircle. A glimpse of the people, conversations, and experiences that await you.
Mohamed ElKholi will take us deeper into why IC Strategy matters before any communication starts — connecting communication decisions back to the business, clarifying what should be prioritized, and showing how strategy gives direction to everything that comes after.
You’ll build an Internal Communication strategy yourself, working through the key steps hands-on — starting from the business objective, identifying communication priorities, shaping campaigns, and bringing everything together into an annual communication calendar.
Two Real IC Strategies. Two Different Perspectives.
Hear from Alexandra Saad and Maheeb Fouda as they share how they approached IC Strategy in real organizational contexts — the thinking behind their choices, the decisions they made, and the lessons they learned along the way.